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- The OG Secret CFO format
- Breakdown of a part of a proven CFO playbook each week
- Real war stories and case studies
- Delivered to your inbox every Saturday morning
Weekly breakdowns of proven CFO strategies, real case studies, and insights — delivered every Saturday.
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- Secret CFO answers three reader questions each week
- Real life scenarios
- Book recommendations and finance news digest
- Delivered to your inbox every Tuesday morning
Secret CFO answers reader questions with real-life scenarios, book recs, and finance news — every Tuesday.
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- Deep dive on one-off topics
- Includes interviews, case studies, product tours, etc
- Delivered adhoc (approximately one per month)
In-depth features on unique topics, including interviews, case studies, and product tours — sent monthly.
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Who We Are
CFO Secrets was founded by The Secret CFO.
The Secret CFO has over 2 decades of hands on finance leadership experience. Most recently as CFO of businesses with $1bn+ P&Ls.
“The path to CFO felt like a mystery, even after I’d walked it. Through CFO Secrets, I am creating the finance education I wish I’d had 15 years ago. It’s time to open the door to the CFO’s office.”
“I got up the finance ladder quickly through a combination of hard work and good fortune. I had a few mentors along the way, but mostly had to work it out for myself.
We are for
CFOs tired of useless theory, craving battle tested frameworks
CFOs looking for peer benchmarks
New CFOs who inherited a sh*tshow
Experienced CFOs navigating AI, ESG, and other disruptions
Senior finance pros eyeing their first CFO role
CFOs in tech and traditional industries alike
Our Purpose
Most content written on the CFO role is sh*t. Based on textbook theory, written by people who have never done the job; Big 4, consultants, software companies, LinkedIn pretenders, etc. Folk with something to sell, but nothing to say.
I promise to be different to that.
I write online to help you become the best CFO you can be.
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Secret CFO
@SecretCFO
Unlock the real world insights of a billion $ CFO in a weekly 5 minute read. From the trenches, not the textbook.
