About us

Anyone can be a CFO. Just start a company, call yourself CFO, and … congratulations!

But being a good CFO is much tougher.

Finding good resources on how to succeed in the CFO role is nearly impossible. I know because I’ve been there.

Two decades in finance, managing multi-billion-dollar P&Ls, nearly half of that as CFO of major multinational businesses. I’ve navigated turnarounds, refinances, exits, M&A, and transformations. Worked alongside super-entrepreneurs, top public company CEOs, and world-class boards.

And yet, for most of my career, I had to figure things out the hard way.

In August 2022, I started sharing my experiences online, expecting no one to care. Instead, 20,000 people followed along inside the first ten days. Turns out, finance pros were starving for real, unfiltered insights into the CFO role. Two years later, and over 200,000 current and future CFOs read my content.

So, what do I actually share?

• Finance concepts in plain English

• Real-world perspectives from the CFO seat

• Leadership and decision-making frameworks

• Career advice & the skills every CFO needs

• The occasional finance meme (because, let’s be honest, we need them)

What I share isn’t just theory, it’s battle-tested advice from running businesses with thousands of employees.

And it’s exciting times…

AI is going to rewrite many parts of the finance playbook. But that playbook will be rewritten by those who KNOW the job. Those who understand the shape of finance teams today, and what they could be in the future.

By CFOs like you and me.