Playbooks | CFO Secrets

Playbooks

Leadership & Impact

Oct 31, 2026

•

12 min read

📅 Inside my CFO calendar

And how I'd use AI to transform it

Leadership & Impact

Oct 24, 2026

•

12 min read

🙉 It's all in your head

The CFO Operating System IV: Keeping track of numbers, people, projects, and decisions

Leadership & Impact

Oct 17, 2026

•

11 min read

🐝 Too busy to be CFO?

How to build a relentless CFO routine without filling every hour...

Leadership & Impact

Oct 10, 2026

•

11 min read

🤌 The Four Es: CFO Operating Modes

Part II of the CFO Operating System

Leadership & Impact

Oct 3, 2026

•

11 min read

🤢 Altitude sickness

New Series: The CFO Operating System

FP&A

Sep 26, 2026

•

11 min read

🔪 Gutting the finance team

When trimming around the edges won’t cut it.

FP&A

🕯️ Keeping the lights on (while everything else burns)

Sep 19, 2026

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11 min read

🕯️ Keeping the lights on (while everything else burns)

How to keep finance running while you fix the roof

Leadership & Impact

Sep 12, 2026

•

10 min read

💀 Bring out the dead

A practical playbook for flushing out the hidden problems in a broken finance function.

Leadership & Impact

Sep 5, 2026

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11 min read

💩 Oh sh*t, it’s broken

Inheriting a Shitshow Finance Function: Part I

Playbooks

Aug 29, 2026

•

12 min read

💰 How do you value a soccer team?

What is Manchester United worth?

Playbooks

Aug 22, 2026

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12 min read

🏗️ The biggest CapEx project in sport

Breaking down the £2bn decision to replace a 110-year-old beloved stadium

Strategy

Aug 15, 2026

•

10 min read

🏆 The business of football

Dissecting the revenue of Manchester United

Playbooks

⚽️ The club that survived its own balance sheet

Aug 8, 2026

•

12 min read

⚽️ The club that survived its own balance sheet

A 20-year financial history of Manchester United

FP&A

Jul 25, 2026

•

11 min read

🍿 The Great Unbundling

Part IV of Building FP&A: Predictions for the future of FP&A

FP&A

Jul 18, 2026

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11 min read

🫵 The trouble with "business partners"

Part III of Building FP&A: Sculpting the FP&A Team

FP&A

Jul 11, 2026

•

10 min read

🤫 Atomizing FP&A work

Part II of Building FP&A: The 7 Pillars

FP&A

Jul 4, 2026

•

10 min read

🤷 What even is FP&A?

Part I of a new series: Building FP&A

Treasury

Jun 27, 2026

•

10 min read

Handbrake off: The Growth CFO IV

Building a growth-friendly finance function

FP&A

Incremental thinking: The Growth CFO III

Jun 20, 2026

•

11 min read

Incremental thinking: The Growth CFO III

The economics of growth

FP&A

Jun 13, 2026

•

9 min read

Value Atoms: The Growth CFO II

How to make sure you grow the right thing

Strategy

Jun 6, 2026

•

10 min read

🫡 Permission to Grow, Sir?

A CFO's guide to growth. But first, should you even bother?

Treasury

Lock and Load: Working Capital Warfare V

May 30, 2026

•

9 min read

Lock and Load: Working Capital Warfare V

The receivables, payables, and inventory tactics for cashflow

Treasury

Mind the Gap: Working Capital Warfare IV

May 23, 2026

•

11 min read

Mind the Gap: Working Capital Warfare IV

Funding working capital (and avoiding the killer 'crack debt')

Capital Allocation

Firing Up the Flywheel: Working Capital Warfare III

May 16, 2026

•

11 min read

Firing Up the Flywheel: Working Capital Warfare III

Learn from business history and make your cashflow sing

Treasury

Making Waves: Working Capital Warfare II

May 9, 2026

•

11 min read

Making Waves: Working Capital Warfare II

What the lunar cycle teaches us about cashflow

📅 Inside my CFO calendar

🙉 It's all in your head

🐝 Too busy to be CFO?

🤌 The Four Es: CFO Operating Modes

🤢 Altitude sickness

🔪 Gutting the finance team

🕯️ Keeping the lights on (while everything else burns)

💀 Bring out the dead

💩 Oh sh*t, it’s broken

💰 How do you value a soccer team?

🏗️ The biggest CapEx project in sport

🏆 The business of football

⚽️ The club that survived its own balance sheet

🍿 The Great Unbundling

🫵 The trouble with "business partners"

🤫 Atomizing FP&A work

🤷 What even is FP&A?

Handbrake off: The Growth CFO IV

Incremental thinking: The Growth CFO III

Value Atoms: The Growth CFO II

🫡 Permission to Grow, Sir?

Lock and Load: Working Capital Warfare V

Mind the Gap: Working Capital Warfare IV

Firing Up the Flywheel: Working Capital Warfare III

Making Waves: Working Capital Warfare II

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